Digital advertising has become the forefront of how companies advertise today. As an audience, we are finding that we are more captivated by a thirty second commercial due to relatable content. With a better connection, comes better results. Digital advertising has seen such a jump in utilization because of its ability to be tracked in real time. Monitoring and making improvements is done at the click of a button. This means where companies were once spending time and money retaking commercial shoots, we are now able to just adjust the content as needed and then send it out. Benefits of digital advertising are endless, but as a company, are you making sure your maximizing these benefits to increase brand performance? It's important to keep in mind certain tips that will help keep your digital ads ahead of the game. These tips include:
1. Make Your Message Stand Out
Content is everything and the way we are creating content is changing with the way we digitally advertise. Companies are beginning to go back to the basics rather than use fluffy, salesman language. They are creating content that connects with their audiences by being human. They want to relate to the audience using authentic branding; this has seen much success.
2. Be Blunt
Along with a sound message, you want to be direct in what you want your message to say. So be blunt with it. Give them something that will grab their attention, tap into their emotions, and motivate them to visit your channels. Designing landing pages will also help drive traffic to your sites from your ads. Give them a page that is relevant to content so that way when the message is over, they have something to immediately click on and take them somewhere. If they're taking the time to watch your ad, chances are they will take the time to find out more information. Why not give them something they can directly go through.
3. Show Them What You Got
You have the content for what you want your message to say to your audience, but how do you capture that message through imagery? The way your ad appears visually is important. Use high-quality images that will directly explain what the ad is trying to promote. Imagery that is bold and compelling will help tell the story of your message beyond what you're saying, it will have people envisioning it afterwards.
Digital advertising is a top trend for how companies will choose to advertise in 2018. It's one of the most effective ways to get your company out there and improve results. Are you struggling with the basis for your companies advertising? Let Integrated Advertising help you out. Give us a call at 904-296-2595 and we can get you started!
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information