If you have a website or a blog then it’s important you understand the basics of Search Engine Optimization (SEO). Your website is a powerful marketing tool but without the right maintenance, it can be dead in the water. With knowledge of SEO, you will be able to improve the ranking of your website on Search Engines. Whether you’re managing your own site or letting a 3rd party do it, it’s important you understand the following terms in order to maximize your SEO benefits.
SERP – Search Engine Results Page – When you search on a search engine, this is the page that comes up with the results. The amount of search traffic your website receives depends on the rankings it will have inside the SERP.
Keywords – A word or phrase that a user enters on a search engine in order to find what they’re looking for. Your goal should be to customize your site with the keywords that potential customers would be searching for. If you’re asking yourself what keywords that could be, try using the Google Keyword Tool, which can help narrow down the top keywords being searched for a specific topic.
Traffic – The visitors to your site.
Title Tag – The primary information that a search engine uses to classify a web page. It’s important to title your web pages so their unique and contain the main keywords of that page.
Quality Content – SEO is more than just the number of keywords on your page. Search engine algorithms take into account the quality of the content (based on your bounce rate), the time users spend on the page, and the amount of times your page is shared socially through different social media sites.
It’s important to fully understand the basics of SEO so you can take advantage of the power of your website and the resources and leads it can bring to your business. If you have any questions, contact us at Integrated Advertising and let’s start a conversation about how we can help.