1. Select a Precise Target Audience:
Try not to be too broad when defining your target audience. It is essential to find a niche that will connect with your brand and communicate your message to the correct audience. When creating ads or boosted posts, choose your targeting wisely for a high response rate.
2. Include Visual Content:
About 90 percent of information received by an individual is visual. We are all visual beings. It goes without saying, a post with a photo will attract more viewers than a post with just text. In addition, videos will produce even more engagement and click-through rates. Like they always says, "a picture is worth a thousand words."
3. Use Color:
The concept of color aligns with the previous tip. If you employ bright and vivid colors in your post, it will be far less likely to be skipped over when someone is scrolling through their news feed. Your images will stand out from the rest. All you have to do is simply change the background color of an image or text color to do so. Visit http://michaelcacho.com/2013/07/blog/awesome-articles-on-the-role-of-colour-in-visual-branding-color/ to see the Color Emotion Guide.
4. Use Logos:
Consistently use logos to increase brand recognition. The logo may not attract as many eyes as do photos, videos, and bright colors, but repetition will boost brand awareness. It is essential to use your brand’s logo as often as possible. Even color schemes can produce the same effect.
5. Post Cute, Funny, and Interesting Content:
Playful images increase attraction to posts. It also sparks conversations and inspires viewers to share that experience. The more the merrier, right? Just don’t overdue these types of posts because it will make your site less inviting over time. However, every once in a while can be an effective marketing strategy.
Visit https://www.facebook.com/business/products/ads for more helpful tips!