Blogging is becoming more important in the business world, and while many companies are utilizing this great marketing tool there are still businesses that have yet to buy into this social media marketing strategy. Here are just a few of the reasons why blogging is important for your business.
When consumers are trying to find information on a product or service, they tend to want real life first person reviews. With a blog you can explain to the customer what you do and how you do it in a more personal and relatable manner. Depending on what your company does, a lot of the information provided on your website may be convoluted and difficult to comprehend. With a blog you can be a little less corporate and explain what you do in simpler terms.
If you blog at a normal rate, you may start to receive more hits on your website from consumers that are only interested in your website’s latest blog post. While the consumer may only be there for the blog, the company will always be in the back of their mind if and when they need a product or service that your company provides. More blog traffic may also encourage word of mouth advertising which may lead to new customers that would otherwise be unfamiliar with your company.
Perhaps the greatest benefit for businesses that have blogs is the possible impact it can have on the SEO (Search Engine Optimization) of your site. If your company blogs on a regular basis, your website will have a better chance of moving up to the top of the search engine list. If your business’ website is at the top of the google search list when key words are searched, your business may see a drastic increase in traffic as well as sales because of all of the new people visiting your site.
Blogging is becoming more important in the social world we live in and should not be overlooked by any business, small or large. Try creating a blog for your business today. It may be just what your company needs!