When you take the time to think about how much information is out there on the Internet, it can be chilling and intimidating. So, the competition to get to the top web search results is fierce. But, there are a few simple things you can do to increase your visibility or search engine optimization (SEO).
Content. Quality content should be your priority. Write original, unique, and precise content that viewers crave and will share with their friends. This will only increase your following and help you stand out from the rest. With all of the material circulating the Internet, make sure your material has value and character.
Be Consistent. Just as consistency is vital to social media, the same applies to writing blogs. Your message, goals, and beliefs should maintain consistency. Try not to repeat yourself and choose unique topics. Every time you write a blog, write it better than the last.
Use Keywords. Using key terms that are relevant to your niche or topic are critical to your visibility. Use keywords in blog titles, within the content, and in links. Make sure to use them appropriately. Weave them throughout your blog as seamlessly as possible. It is important to sound natural and not like a robot. This can cause you to drop in the search rankings and even lose readers.
Links. Always link back to your main site or social media pages. Think of it as a signature. Posting links makes you more accessible to the reader. In fact, blogs are intended to attract readers and forward traffic. A blog without a link has no purpose.
Research Competition. Ever run out of unique ideas to blog about? You are not alone. It is a good idea to keep an eye on your competition. See what they are posting and what keywords they are using. Think of it as working smarter. If they post a blog that you find interesting, write your own on a similar topic and add your unique flair to it to make it your own.