Snapchat is a social media platform that has recently become as popular as Instagram and Facebook. This has grabbed the attention of many businesses in the U.S. and many see a large potential for marketing purposes.
According to Business Insider, 700 million “snaps” are viewed per day. On the other hand, about 60 million Instagram photos and 350 million Facebook photos are uploaded per day. The numbers show you how large and active Snapchat users are.
More than half of Snapchat users are from the millennial generation. This app can be used as a tool to reach millions through the use of a picture or ten-second video. This will greatly increase your company or brand’s reach.
Companies can utilize the app to promote new products, brand promotions, or discounts and sales. It can be used for nearly any marketing or advertising purpose. However, it is a more fun and less intrusive medium to reach the target audience.
You can create a snap that goes viral by offering giveaways and contests to followers. For example, Allure Magazine used Snapchat for a giveaway of 50 mascara products. The snap it used displayed a URL that directed the user to an online entry form. This is a relatively cheap and easy tool that drastically increases reach and brand awareness.