First impressions are extremely important especially when running a business so your business card is one of the most important marketing tools you’ll ever create. It’s often the first impression people have about you and your company and if you don’t take it seriously neither will your clients. Here are a few elements to consider to create a more effective business card.
Font and typeface play a huge role in a quality business card. Make sure you select a font that’s legible but also reflects the personality of your company. Remember to limit your card to one or two font types. Use either Serif or Sans Serif fonts but never use two font types of the same family, such as Arial + Verdana (Sans Serif) or Times + Garamond (Serif). The font you choose should coincide with the culture of your work. Elegant and straightforward fonts often show a more serious note, while fancier fonts show a lighter note. Be careful not to mix these font families or else you could make the wrong first impression on your clients.
Remember to give your text space so your words don’t look cramped. Be aware of spacing between letters, words, and even lines. No one is going to waste time looking at something they can’t read, so utilizing appropriate spacing helps the reader process the information more quickly
Color is one of the most important elements of a business card. Every color has a specific meaning and will also play an important role in helping you send the message you want your potential client to perceive. While having color is important, stay with a maximum of 3-4 colors. Keep your business card design consistent by pulling colors from your logo for other background elements and type colors.
It may not seem like it, but white space is a vital design element. The more white space you have the easier the reader comprehends your business card. If you have too much going on and not enough white space, the reader won’t know where to look and can’t identify what’s important.
One thing you may not consider is the shape of your card. While many people today still use the traditional rectangle shape, business cards can now be made into thousands of unique shapes and sizes. No matter what shape you select, it’s important to remember that the design should help potential clients gain a better understanding about the nature of your company.
Designing your business card with a sound psychology taking into account these five elements will leave your clients with a lasting first impression that will put you head and shoulders above the competition. Are you starting a business and need additional help? Integrated Advertising is a full service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information.