Have you ever contemplated what advertising is? Well according to Dictionary.com
Advertising is the act or practice of calling public attention to one's product, service, or need.
So how does advertising work? Do you only/merely say "Hey look at this cool pen, the flow is as smooth as a paint brush." Voilà! A sold product? Well, let's just say it's not that simple because advertising is made up of many different components that contribute to calling attention to one's product. Here is a list of the main elements that are essential to successfully sell a product or service.
1. Graphic Design - the art or profession of using typography and images to communicate information or create an effect.
It is important to understand consumer psychology and be aware of market trends. Graphic design expert, Eric Miller said it is necessary to meet with the marketing departments and professionals to learn who the target is.
2. Marketing- the act of buying or selling in a market.
According to KnowThis.com marketing is vital to a business whether it is for-profit or non-profit. Marketing brings the revenue and profits to an organization as well as the supporters and donations needed to accomplish the mission statement.
3. Writing- are characters or matter with respect to style, kind, quality. etc.
Writing in advertising is much like making a face-to-face sales pitch minus the killer smile and darling personality. You have to write plainly and clearly by organizing your thoughts into a few words. Keeping your writing short and simple is key to retaining the consumer's attention. It's best to put your most significant statement at the beginning, said, Entrepreneur's Marketing Boot camp.
4. Public relations- Strategic communication between a business and its public.
The art, technique or profession of promoting such goodwill. - Dictionary.com
Inc.com Marketing suggests as a PR professional working in advertising it's important to know the competition, customers, and their interest. The key is to understand the utilization of the product or service and recognize and comprehend why and what you need to say is important to them.
It's this combination of graphic design, marketing, writing, and public relations that creates great advertising. If you take out any one of them, the message may fall short. So is it as simple as saying "hey look at this cool pen"? It could be. But only if the graphic design, marketing, and PR are behind the medium of the message and the proper target audience are the ones being told to look at the cool pen that flows like a paint brush.