Like we mentioned a few weeks ago, a celebrity endorsing your product can work wonders for your business. Celebrity endorsements build brand loyalty among thousands (sometimes millions) of fans and amplify the traffic you are receiving.
The big issue in advertising is determining if these celebrity endorsements are ethical or not. The FTC, Federal Trade Commission, is the government agency that regulates all advertising practices. The FTC has made an effort recently to keep a close eye on celebrity endorsements across all social media platforms.
Many of our favorite celebrities are promoting products in their social media posts every day. The FTC states that each celebrity should explicitly state to the followers whether they are being paid to promote the product on their social media. This is where it gets challenging.
Using hashtags such as #ad, #spons, and #sponsored used to be enough to keep the FTC off their tails, but not anymore. The FTC is encouraging all celebrities to initially state if they are being paid for the product placement or not in their captions. The FTC believes that by gaining this knowledge up front, many consumers opinions will be swayed.
Celebrities of all facets depend on these endorsement deals as a steady source of income on top of what they are already earning. Many of our favorite public figures may think the rules are getting a tad bit ridiculous, but they will still work hard to abide by them.
Watch how captions change in the next few weeks when some of your favorite celebrities are endorsing products!
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information