The main goal of your online presence is to be seen. One way you and your brand can gain traction in the digital world is through using hashtags. Hashtags are simply words or phrases without spaces used to raise social awareness. Hashtags are also a categorization tool. Once a hashtag is added to the post, it is instantly more interactive. The use of hashtags creates added visibility for your post in areas it may not have otherwise reached. Hashtags are a key component of social media success, here are a few trends to follow for each social media platform.
Twitter thrives on interactions among users. Hashtags are a key ingredient in the success Twitter has experienced since its conception. In an article by SocialMediaToday, it states that the optimal number of hashtags for Twitter is two. One to two hashtags yield highly interactive results, while we see a gradual decline when three or more are used. You can justify these results by looking at the character restriction that Twitter puts on its tweets. With minimal room to work with, hashtags come at a premium. The hashtag length has no limits, but be careful of how many characters its eating up.
Instagram thrives on hashtags. Nearly every post you see uses at least one hashtag, whether it be a post from a friend or a popular celebrity. The most effective number of hashtags used on Instagram is nine. The visibility of your post is not drastically damaged if you use more or less than nine. The beauty of Instagram is that anyone can find your post by searching any hashtag you may have used. This means that your post is technically visible to everyone at any given time. That fact should have you excited at the potential when using Instagram.
Facebook is not as clear cut as Twitter and Instagram. Hashtags tend not to play a crucial role on Facebook. Universally, you can see that most of the time one to two hashtags do the job; if they are used at all. Since you are only using a few hashtags, it is best to make them as descriptive as possible. Sometimes #throwbackthursday is better that #tbt. While it may be more work for your fingers, your post will become more interactive. Be wary of using too many hashtags, as results may be effected.
There hasn’t been a real need for hashtags on Snapchat yet. Who knows though, we could see them implemented at any time as the digital world is changing every day.
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information