Yes, newspaper advertising is still viable. TheBusinesstown.com says choosing a journal to advertise in is essential. For instance, if your company provides services for locals or if you have a specific target audience to focus on it is best to choose a local newspaper because it gives you a vast amount of exposure. For those who have many products or services that can be used by persons in a large geographic range its best to select a major metropolitan newspaper.
The Entrepreneur reports newspaper ads being viable through
Ø Capitalizing on the older generation that faithfully read newspapers
Ø Bringing in returning customers.
For an inexpensive newspaper ad
Ø Select "subscription-based weekly neighborhood publication."
Ø Pay attention to the competition
Ø Have knowledge on how newspaper advertising is sold and add your own creative skills to your ad
Utilizing all forms of communication is beneficial to your business. It's vital to understand the importance of advertising in newspapers. Although there has been a decline in newspaper subscriptions, mediaspectrum.net states the Sunday paper reaches more adults than the half-hour prime television shows. Advertising in newspapers is useful because of the extensive targeting, which can reach more customers. Integrated Advertising is a full service ad firm, that includes print advertising. With our unique aggressive style, we serve both local and national clients.
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information