By now, everyone’s heard of social media. Even if you’re a beginner, chances are you’ve experimented with Facebook and Twitter, trying to figure out how this could possibly help your business? The important thing to remember is this…no matter how small of a business you are, it’s increasingly important for your business to get found by and engage with potential buyers through social media. If you’re wondering why, then keep reading…
The ultimate goal in marketing is to have the consumer think of you, and your company, when they’re ready to buy. If you’re out of sight then you’re out of mind. Brand recognition is all about getting a consistent message to your customers and letting them know you’re there if they ever need your product or service. A great brand is easily recognizable without a consumer even seeing the name of the company. The fact is, we live in a social age, whether you choose to accept it or not. So when a potential customer sees your company isn’t on facebook, they’re immediately going to lose trust in your brand.
SEO and Website Traffic
Creating social media profiles rich in keywords and quality content can help generate traffic to your social media as well as your company’s website. Your online presence should represent a spider web of backlinks. According to a study by Social Media Examiner, 78% of marketers reported increased traffic to their website after launching a social media campaign. By linking your social media pages to your company’s website, it will generate traffic to your website that may otherwise be unattainable.
Are you still unsure the exact demographic of your target audience? Finding your target audience can be one of the hardest parts of marketing, however when you utilize social media sites like Facebook, their tools (Facebook Insights) show you the demographic of the people visiting your page and liking your brand.
Engagement – Community if Everything
Everything online is surrounded by the concept that community if everything. Your goal should be to build a community of loyal followers online that can vouch for your business. If you do this online then you’ll be surprised at the results you’ll see offline.
Social media is here to stay. It’s an amazing way to grow an online brand and simply takes creativeness, enthusiasm and consistency to keep things moving in the right direction. If you have not yet entered the social media space take the time to start thinking about a strategy to enter the space and start building your online presence. If you need help along the way, then give us a call. We’d love to set up a meeting.
written by Andy Bergren
Integrated Advertising Inc., is a full service agency based in Jacksonville, FL with over 20 years experience in marketing and advertising. We were formed based on the vision of creating an Ad Agency that would be accountable to its clients and successful in its results. We are focused solely on producing results, growing our client's business, and making ad campaigns profitable in order to beat the competition. We do this by producing great creative, great media - both traditional and online - and by tracking and producing RESULTS. This fusion ensures that every one of our clients get small-agency attention with big-agency power. Our expertise means that we understand your needs, and what you're trying to accomplish.