Everyone can measure the number of followers or likes that a company has. However, measuring loyalty is a bit more complex. Developing trust is the key to success in social media. Maintaining a consistent readership and having an audience that cares about what you have to say involves hard work. So, here are some tips to increase trust among your followers.
Be Consistent. Communicate the same objectives and goals. This is the first step to building trust. No one likes a liar. Followers lend their loyalty in a brand that strays true to its word.
Be Personal. It is essential to create a tone or voice that feels human. The tone and style can align with the company’s objective and goals. In fact, it should directly relate to them. Make posts that have personality and life.
Don’t Sell. One way to lose trust and followers is to post only advertisements. It is key to take a break from marketing all the time and have some fun. There are more subtle ways to do so. Offer promotions, introduce a product/service, or relate advertisements to the audience. Providing for the customer is most important when building trust.
Have Fun. Every once in a while a little humor is required. Entertainment is key to acquiring more followers and maintaining them. Post original ideas that make the brand stand out from the rest. Nobody like someone who just regurgitates the most viewed content on the web. Anyone can trust a unique individual.
Be Transparent. Let followers know that you have all cards on the table and have nothing to hide. Be open and honest about your brand’s motives and operations. This can be refreshing in the eyes of your followers and will help build that lasting trust.
Provide Feedback. It is not always possible to respond to every post or comment left by followers. But be sure to make it a regular occurrence to respond as often as possible. This can demonstrate your interest and care in a follower’s thoughts, ideas, or sometimes complaints. It is rejuvenating when your voice is heard, so listen.