From newspapers, to magazines, to billboards, brochures and more, print advertising has been an enormous part of the advertising world. But, modern advertising has taken a shift from these print methods to online, digital advertising. The accessibility of the Internet continues to sweep advertisers away. With a click of a button, one’s post has the potential to reach millions of online users from all over the world. How convenient is that?
A blog from wishpond.com and CMO council share some mind blowing facts about the web!
· Every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded.
· Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online.
· It’s estimated that in 2016, online ad spend in the US will have doubled since 2011, hitting 67.4 billion dollars/year (13.7% compound annual growth).
· In 2013 the top three videos generated a total of more than 12 million shares
· A YouTube homepage ad typically costs around $400,000. On average, the homepage receives 60 million views from 23 million unique users every day.
· YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences.
· 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
Check out this video explaining the history of advertising in 60 seconds!
How can you stand out?
If you’re starting your own business or already have one, you should look into digital advertising for optimized results. With many companies and brands switching to online marketing, what matters now more than ever is how you stand out. Ads are constantly being tailored to the average person’s short attention span. Therefore, using your time wisely to deliver the perfect message is crucial. A creative twist is also imperative when reaching for a specific target audience. So, get your message translated fast while keeping that creativity and that will set you apart from other brands!