The answer: retargeting. Retargeting is beneficial to any business and is slowly taking over how we market to consumers online. When a consumer visits a website, it places a cookie on their computer that tracks future actions. Those future actions drive what products are advertised to you.
With pay-per-click, advertisers use Google AdWords to trigger when their advertisements pop up on consumer’s search results. Pay-per-click seems to be losing popularity. The downfall with pay-per-click is that you are paying for every click that occurs. While this may sound perfect at first, you begin to realize that many of those clicks do not hold any value. Pay-per-click does not charge you unless actions take place; however, this technique may not be as beneficial for your business’ needs as retargeting.
Retargeting is a more efficient option which drives brand awareness and interactions. With retargeting, advertisers use cookies to track your actions and pages visited. These actions tell advertisers what you ACTUALLY want to see. Facebook ads seem so relevant to you for this exact reason. Retargeting is more cost efficient than pay-per-click ads. It ensures that you are not wasting your media budget, and are reaching consumers that are more likely to purchase what you are showing them.
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/
or call (904) 296-2585 for more information
Sources:
https://www.thebalance.com/target-marketing-2948355
http://rejoiner.com/resources/remarketing-vs-retargeting-whats-the-difference/
