In media buying, you have to be at the top of your game and use your budget wisely. Do you want to spend a majority of the budget on a huge media buy that you know will result in hundreds of thousands of impressions? Would you rather break up your budget into smaller, more strategic buys? The role media buying plays in the success of your business is vital and we wanted to dive deeper into what are the most expensive media buys on the market right now for when you want to go big.
Buying the top ranked, most expensive spots on television to reach the most people is one strategy. These spots are great for introducing a new product such as a brand new car or introducing a new campaign. Master Lock is known for spending almost its entire budget on one spot a year - the Super Bowl!
According to Ad Age…
Most expensive TV spots (30 Seconds):
1. NFL Sunday Night Football (NBC)
$673,664
2. NFL Thursday Night Football (CBS and NBC)
CBS: $522,910
NBC: $485,695
3. Empire (FOX)
$437,100
4. The Big Bang Theory (CBS)
$289,136
5. This Is Us (NBC)
$272,000
Most expensive National Sporting Event spots (30 Seconds):
1. Super Bowl
≈ $5,000,000
2. NCAA Men’s Basketball Championship
$1,400,000
3. BCS College Football National Championship
$1,100,000
4. NCAA Final 4
$700,000
5. Sunday Night Football
$673,664
Surprised that your favorite show didn't make the cut? Comment below with any shows/programs that you're surprised didn't make the list!
At Integrated Advertising, Inc. our clients are service based and are focused on steady growth so putting all their money on one spot would not be in their best interest. But no matter what your goal is, Integrated Advertising can help!
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Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information.
Sources:
http://adage.com/article/news/tv-ad-pricing-chart/305899/
http://www.therichest.com/sports/the-most-expensive-tv-advertising-for-sporting-events/
http://lockwiki.com/index.php/Master_Lock