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Integrated Advertising is well known in Jacksonville for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. Our blog aims to help businesses with their marketing strategy and implementation. 

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American History: Independence Day!

Integrated Advertising July 2, 2015

Independence Day is right around the corner. How will you be spending it? Lounging on the beach, hosting a barbecue with friends and family or maybe even out of town watching a spectacular fireworks display. Everyone knows that we’re celebrating the independence from Great Britain in 1776, right? Hence “Independence” Day. Today we celebrate this extraordinary moment in U.S. history with fireworks, barbecues and a day at the pool or beach – not exactly how our founding fathers would have celebrated. It’s easy to forget why this holiday came to be and how much of an impact it has made on our lives today.

Did you know that Congress actually voted in favor of independence on July 2, 1776? But it wasn’t until two days later its delegates formally adopted the Declaration of Independence. John Adams believed that July 2nd was the correct day to celebrate the birth of American independence, he reportedly would turn down invitations to appear at events on July 4th in protest.

Leading up to the start of the revolution, Great Britain was starting to feel the monetary effects of having to defend the colonies. They started imposing taxes on the colonies which were met with protest and the famous slogan “no taxation without representation”. The Tea Act most famously, led to the Boston Tea Party in December 1773 where American patriots dressed as Mohawk Indians dumped East India Company tea into the Boston harbor. Amidst climbing tensions, British troops were sent to the colonies to control against rebellion. Numerous attempts to solve the impending crisis without military conflict proved useless.

When the first battles of the Revolutionary War broke out in April 1775 the only colonists who desired complete independence from Great Britain were considered radical. Over the next year due to growing hostilities between the colonies and the British, more and more people came to favor independence. In June 1776 the Continental Congress met and appointed a five-member committee to draft a formal statement justifying the break with Britain.

Celebration of independence began immediately after its adoption with readings of the Declaration of Independence along with concerts, parades and the firing of cannons and muskets. Philadelphia held the first annual commemoration of independence on July 4, 1777. On the 50th anniversary of American independence, both John Adams and Thomas Jefferson died. The deaths of two of the founding fathers on this day further established July 4 as the day to celebrate independence. In 1870, the U.S. Congress made July 4th a federal holiday and in 1941 the provision was expanded to grant a paid holiday to all federal employees. Over the years the holiday has lost some political significance but is still an important national holiday and symbol of patriotism.

Since it falls in mid-summer, Independence Day is often associated with leisure activities, barbecues, family gatherings and of course fireworks. The Macy’s 4th of July fireworks show is the largest in the country. More than 40,000 shells are launched during the 25 minute show which is watched by 3 million people annually.

No matter how you are choosing to celebrate Independence Day this year, take a minute to remember what this holiday is all about. Think about what it would be like if the United States didn’t exist, if we were still colonies under British rule. We have so much freedom that sometimes we take for granted especially on holidays like this. So continue celebrating all that has been accomplished in the 239 years that we have been an independent country. Cheers to America, have a fun and safe holiday weekend!

Tags 4th of july, independence day, 2015, advertising, integrated advertising, marketing, we the people, declaration of independence, 1776, american history, america, american flag, july
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Jacksonville, FL Office

Phone: (904) 296-2585
Address:
8677 Southern Glen Dr.
Jacksonville, FL 32256

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Integrated Advertising Inc.

Full-Service Advertising Agency in Jacksonville, FL

Integrated Advertising is a full service agency bringing over 20 years of marketing and advertising experience. Like most agencies, we develop the creative - the ideas and the graphics and/or video which communicates your message - we plan and manage the media placement for those ads, and we develop promotions and other marketing opportunities for our clients.

What makes us different? We set up a way of tracking results, so we can be accountable. We've learned that if we work closely with our clients, and monitor the results of our actions, of the advertising we've created for you, then we can affect the response. Our agency is founded on the 80/20 theory. That 80% of a client's business may be coming from 20% of their budget. When you know what is working and what isn't then you become a more profitable company. And profit is what its all about.  

Integrated Advertising Inc. | 8677 Southern Glen Drive, Jacksonville, FL, 32256, United States

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