6. Maintain a Consistent Brand Image:
It is essential to utilize the same logo, color scheme, font, etc. Be sure to create posts that always link back to the brand, or website. All of the elements within a post should blend together and breathe your brand.
7. Include a Promotion, Discount, or Deal:
Who doesn't like to save money? Promotional posts will attract more viewers and may even provide that extra little push to persuade a customer to buy your product or service. At the very least, that ad will be in the viewer’s head when a related product or service is needed.
8. Use Quality Photos, and Videos:
The quality of your visual content can reflect the quality of your brand. Be sure that the logos and photos you use are the right size and resolution. Always implement a test post that can only be viewed by you before you post it to the public. View the private post and be sure to check the format, font, size, and quality of all of the included elements.
9. Use a Good Portion of Your Campaign Budget on Boosted Posts:
It is recommended to use at least half of your budget on news feed ad placements or boosted posts. These type of ads are most visible, reach the most viewers (especially mobile viewers), and are the most engaging. The entire concept behind social media is viewer engagement. Use news feed posts to increase engagement with your brand.
10. Do Not Neglect Your Page:
Many people and businesses focus too much on ads and forget about their page. Be sure to make quality posts on your page. It increases the validity of your brand. Continue to post engaging content.
Visit https://www.facebook.com/business/products/ads for more information!