The 2016 Rio Summer Olympics are set to begin August 5th- August 21st and the effect on advertising dollars is tremendous. Advertising time slots on NBC and its' affiliates are coveted during the Olympics due to the fact that you have people from all around the world tuning in to watch their country's representatives compete for top honors. In the U.S., it draws more than just your typical NBC viewer so local affiliates are fully booked with commercials.
During a March press release, NBC announced that they already achieved over $1 billion dollars in revenue for the Rio Olympics. NBC also said they “remain on pace to secure the most national advertising sales ever for an Olympic Games and the most by any network for any media event in US history." That is a big feat to accomplish!
The Olympics have a variety of official sponsors and during the games, their TV commercials often feature Olympic athletes. They are compelling and attempt to capture the spirit of competition and what makes a great athlete truly great.
Let’s take a look at some of this year’s top ad campaigns:
“Thank You, Mom”- Proctor & Gamble
This year Proctor and Gamble, which produces household brands like Tide and Bounty, released their “Thank You, Mom” campaign that touched many as the ad celebrates all that mothers do for their kids. It's intensity will surely be captivating to many viewers.
“Rule Yourself / Last Goodbye" – Under Armor
This will be Michael Phelps’ last year representing the U.S in the Olympics and athletic clothing brand Under Armor pays tribute to all of his hard work in this powerful commercial.
“#doingood” See What U.S. Olympian Missy Franklin Has To Say – Minute Maid
Minute Maid takes a look into Missy Franklin's life as a competitive swimmer and now a U.S gold medalist , as she does a press conference and honors her parents in this ad. This is another campaign focused on appreciating the parents behind the athletes.
“Golf Returns to the Olympics”- Omega
After 112 years, Golf is returning to the Olympic Games in 2016. Omega, a Worldwide Olympic Sponsor, and official time keeper of the Olympic Games chose to create an ad celebrating this accomplishment for the sport. This charming commercial features beautiful images of people from around the world and generates excitement for Golf.
At Integrated Advertising we are not only excited to see the athletes compete but we are also excited to see these new, innovative campaigns that have enormous production values and compelling messaging. They've paid top dollar to air during the Olympic Games and expect to receive a large return on their sales. If these commercials have inspired you to aim higher with your advertising, we can help.
Integrated Advertising Inc. is a full service agency based in Jacksonville, FL that can help you with all aspects of promoting a company. We are known for our expertise in strategic planning and negotiating, our award-winning commercial production, and promotional and event management. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information.
