Originally meant to be a form of communication between individuals, the radio has evolved into one of the most important networks of communication for consumers and advertisers. From traditional to online, the radio is “still one of the most popular ways for people to listen to music,” according to the Los Angeles Times.
The rise of online radio has created a more personalized level of user experience as consumers get more control over their music decision-making. Even with the prevalent rise of online radio applications like Pandora®, iHeart Radio, Spotify and more, traditional radio is still considered a powerful media channel. Since its transition to the digital landscape, traditional and online radio have each helped one another strengthen their networks to create a better format for consumers to experience music.
Together, both forms of radio constitute a multi-channel outlet that provides consumers with various opportunities to consume content and generate a better user experience. The following are three ways in which they do this:
1. Requests
2. Suggestions
3. Voting
Through requests, suggestions and voting, both forms of radio can interact more closely with consumers and enable advertisers to better target their audience. Consumers can be in control of the music they want to listen to and can also connect with other users based on their suggestions. Additionally, voting gives consumers the ability to create their own personal playlist online and offline. In any form, radio is meant to convey information from one place to another without interference.
As technology keeps evolving and changing the ways we use our networks of communication, traditional media is here to stay. Online radio may provide a vast number of commodities for consumers, but traditional radio still carries the human presence and personality that most applications lack.
On World Radio Day, Feb.13th, 2017, Integrated Advertising celebrates radio and its evolution into greater things. We understand the importance of change and always stay abreast of the latest trends and technological advancements. If you need assistance with radio advertising or want to learn how the various means of radio can benefit your business, contact us at 904-296-2585 or visit our website at www.intadvertising.com.
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information
Sources:
https://www.marketingarchitects.com/blog/streaming-vs.-terrestrial-radio-who-will-win
https://www.lifewire.com/best-music-streaming-radio-stations-2483428
http://articles.latimes.com/2014/jan/08/entertainment/la-et-ct-radio-study-20140107
