“Never stop testing, and your advertising will never stop improving.” David Ogilvy
Real Business UK said an international ad campaign is profitable when reaching the target audience because of there being one TV spot. According to NYU school of Business professors, Douglas and Craig said the communication process in an international ad campaign might be different, so it is important to take note of the
· Audience language
· Literacy
· Cultural factors
There needs to be a focus on the levels of literacy when encoding the messages to attract the target audience. NYU professors suggest using visuals if there are low levels of literacy and consider the different meanings of colors, expression, and effectiveness. In high context cultures, according to NYU business professors the use of words is important when reaching the target audience. Low context cultures are prone to verbal messages and its suggested to add enough information on the brand to please the audience lastly Images, and mood appeals attain high context cultures.
The benefits of international advertising campaigns are:
· Rapid industrial growth
· International cooperation and world peace
· Facilitates cultural exchange
There are many reasons why it would be beneficial to expand your brand on an international scale. At Integrated Advertising, we utilize all components of communications that can help you better understand your market and how to deliver your message effectively. Our team will gain an understanding of your business and tailor it to appeal to your customers. To learn more of Integrated Advertising skills and knowledge contact us at 904-296-2585 or visit our website at www.intadvertising.com.
Sources:
http://pages.stern.nyu.edu/~sdouglas/rpubs/intad.html
http://realbusiness.co.uk/sales-and-marketing/2015/09/30/six-steps-to-launching-a-successful-international-ad-campaign/
http://mandmglobal.com/six-steps-to-a-successful-international-communications-campaign/
https://www.warc.com/Pages/NewsAndOpinion/Quotebank.aspx?Category=Advertising
https://www.tutorialspoint.com/international_marketing/international_marketing_advantages.htm
