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Integrated Advertising is well known in Jacksonville for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. Our blog aims to help businesses with their marketing strategy and implementation. 

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Tips For Dressing Professional While Keeping Cool This Summer

Integrated Advertising June 12, 2015

With summer in full swing, it's hard to roll out of bed without the temptation of throwing on your swim suit and hitting the beach, but for some of us, that simply isn't plausible. So, how do you beat the summer heat without sporting your <bathing> suit to work?! Follow these tips to help you dress professionally while keeping cool all summer long!

1.      Wear Light Clothing

Definitely avoid leather and jeans. These fabrics don’t allow the body to breathe and therefore make you sweat more as the body tries to cool down. Choose light fabrics such as cotton, linen, rayon, or fresco.

2.      Avoid Dark Colored Clothing

Darker colors absorb more heat from the sun than lighter colors. Instead of navy blue, dark grey, or black, opt for white, pastel, rose, etc.

3.      Take the Blazer or Jacket off When Outside

When commuting to and from work, take off the jacket so that your body can breathe before stepping into a stuffy subway or office.

4.      Keep Extra Clothing at the Office

You never know where your morning coffee or mid-day snack may end up...So, keep an extra pair of pants and a shirt for those unexpected messy work days.

5.      Avoid Too-Casual Pieces (For the Ladies)

Flip flops, short shorts, miniskirts, and tank tops are big no-nos. Also, revealing clothes such as sheer fabric, high skirt hemlines and blouses showing the neckline are no a go too. Even on the hottest day of the year, you should never wear these items to work. Opt for a knee length skirt or a pair of slacks and cap sleeve blouse. This type of look will allow you to keep cool while impressing your clients. :)

6.      Avoid Too-Casual Pieces (For the Gentlemen)

Just because it is hot outside, doesn’t mean you have to trade the dress shoes and suit for flip flops, and shorts. Men can opt for suits and dress socks made of lighter fabrics, such as cotton or linen.

7.      Most important tip: Stay Hydrated!

Maybe Mom was right all along... Drink plenty of water! Staying hydrated on those especially hot days will keep you from running on E.

We hope these tips will help you look and feel your best all summer long! :) 

 

SOURCES: http://www.businessinsider.com/how-to-beat-the-heat-in-a-suit-2013-6#wear-suits-with-open-weave-fabrics-like-high-twist-wools-fresco-linen-and-cotton-2

http://www.elle.com/fashion/g2568/get-to-work-563818/?slide=1

http://www.forbes.com/sites/jacquelynsmith/2013/04/17/how-to-dress-for-success-in-the-warm-summer-months/

 

Tags work clothing, work, advertising, marketing, integrated advertising, Jacksonville, tips for summer clothing, summer, outfits, fashion, dresses, skirts, blouses, elle magazine, cotton
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Contact Us

Jacksonville, FL Office

Phone: (904) 296-2585
Address:
8677 Southern Glen Dr.
Jacksonville, FL 32256

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Integrated Advertising Inc.

Full-Service Advertising Agency in Jacksonville, FL

Integrated Advertising is a full service agency bringing over 20 years of marketing and advertising experience. Like most agencies, we develop the creative - the ideas and the graphics and/or video which communicates your message - we plan and manage the media placement for those ads, and we develop promotions and other marketing opportunities for our clients.

What makes us different? We set up a way of tracking results, so we can be accountable. We've learned that if we work closely with our clients, and monitor the results of our actions, of the advertising we've created for you, then we can affect the response. Our agency is founded on the 80/20 theory. That 80% of a client's business may be coming from 20% of their budget. When you know what is working and what isn't then you become a more profitable company. And profit is what its all about.  

Integrated Advertising Inc. | 8677 Southern Glen Drive, Jacksonville, FL, 32256, United States

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