Social media has changed the advertising and marketing norms for businesses across the globe. From small businesses to large corporations, companies are changing their marketing strategies to address the growing social media population. According to Link Humans, of the 7.2 billion people on earth:
· 3 billion have Internet access
· 2.1 billion are active on social media
· 1.7 billion use social networks from a mobile device
However, as the virtual world keeps growing, so do the number of cyber-attacks. According to paysimple.com, 31 percent of small business owners have experienced a cyber-attack or attempted cyber-attack. It is essential, now more than ever, to grasp how important it is to protect your business and your client’s information when online.
So how can your business recover if you are hit by a cyber-attack? According to Malwarebytes Labs, these steps are essential to recovering and controlling the attack:
1. Identify and contain the problem
2. Inform your customers promptly
3. Prevent future breaches
4. Tighten up your legal defense
Being prepared and having a response plan ready is essential to protecting your company and your customer’s information. How you handle an attack plays a crucial role in the success of your business going forward. For information on how Integrated Advertising can promote your business online safely, visit our website at www.intadvertising.com.
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call 904 296-2585 for more information.
