There is no denying that the way we market our products is extremely different today than it was 10 years ago. Advertising was once built on creative copy published and spread as viral as possible. The way you wrote the company tagline or slogan was what would draw people to your product or service.
Today, video content is taking over.
Wirebuzz states that “According to Animoto, a product video is 4x more likely to be watched than read about in text; Forbes states that 59% of executives say they prefer video to text; and MarketingSherpa reports that video doubles time-on-page!” Platforms such as Facebook, Instagram, and Snapchat are all helping this new trend flourish. Even though each platform is competing against each other, they are jointly pioneering the rise of video marketing.
Video Marketing can be beneficial to your business for two main reasons:
1. Content
- Majority of consumers are visual learners that prefer video over text
- Video allows your content to be much more interactive with consumers
- Enhanced creativity with how the message is delivered
- More content is presented in a smaller amount of time
2. Exposure
- Video is easier content to share than text
- Video allows consumers to more easily feel emotions and form opinions
- Visuals urge people to perform actions
- Video promotes added brand loyalty
If you are looking for better statistics in the ROI and conversion categories, video is your answer. 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business. (source) With the rise of live video streaming, comes added value to the video platform as a whole. Live streaming your videos is a valuable tactic to keep consumers actively engaged and brand loyalty at a high. Consistent results may be an indication that video marketing will soon take over the entire industry.
Integrated Advertising is a full-service agency based in Jacksonville, FL., known for its expertise in strategic planning and negotiating, its award-winning commercial production, and promotional and event management. At Integrated Advertising, we help each client strategize the right plan to place the right ads, in the right spot, at the right time, so you can have a profitable company. Visit http://www.intadvertising.com/ or call (904) 296-2585 for more information
Sources:
https://www.wirebuzz.com/video-benefits/
https://animoto.com/blog/business/2016-social-video-forecast-infographic/
